OUR STORY

MY DAD WAS THE GREATEST MAN I HAVE EVER KNOWN. IN 2013, HE PASSED AWAY FROM A FIVE YEAR BATTLE WITH ALS (AKA AMYOTROPHIC LATERAL SCLEROSIS). ALS IS A PROGRESSIVE NEURODEGENERATIVE DISEASE THAT EFFECTS NERVE CELLS IN THE BRAIN AND THE SPINAL CORD. "A-MYO-TROPHIC" COMES FROM THE GREEK LANGUAGE. "A" MEANS NO, "MYO" REFERS TO MUSCLE, AND "TROPHIC" MEANS NOURISHMENT – "NO MUSCLE NOURISHMENT".

MY DAD WAS THE DRIVING FORCE IN MY LIFE. HE TAUGHT ME EVERYTHING I KNOW FROM SPORTS, POLITICS, BUSINESS, HOW TO BE A MAN, AND EVERYTHING IN BETWEEN. HE WAS SUCH A STRONG PERSON, BUT HE WAS TAKEN DOWN BY A DISEASE THAT WEAKENS THE BODY AND HAS NO CURE.  

MY DAD WAS A SPORTS ANNOUNCER AND COMMENTATOR. HE LIVED AN AMAZING LIFE, HAD A SUCCESSFUL CAREER AND LOVING FAMILY, BUT HE WAS ONLY 64 YEARS OLD WHEN HE PASSED. THERE WAS SO MUCH MORE HE COULD HAVE SEEN AND EXPERIENCED. THERE WAS STILL SO MUCH MORE LIFE FOR HIM TO LIVE.

HE WAS SUCH AN AMAZING MAN AND MADE AN INCREDIBLE IMPACT ON ME SO ONCE I ASKED HIM HOW I COULD EVER REPAY HIM FOR ALL THAT HE HAD DONE FOR ME AND HE REPLIED,

"YOU CAN NEVER PAY ME BACK, BUT YOU CAN PASS IT ON TO THE NEXT GENERATION."

THESE WORDS HAVE ALWAYS STUCK WITH ME AND THAT'S WHAT I PLAN TO DO. PAY IT BACK AND HELP ANYONE THAT I CAN.

I STARTED THIS COMPANY WITH HOPES TO CONTINUE RAISING MONEY FOR ALS SO WE CAN ONE DAY FIND A CURE FOR THIS DISEASE AND ULTIMATELY SAVE SOMEONE ELSE'S DAD, MOM, SISTER, BROTHER OR LOVED ONE. 

I HOPE TO RAISE MONEY FOR ALL TYPES OF CHARITIES WITH MY REP PROGRAM. IT HELPS EACH PERSON THAT REPS THIS BRAND CHOOSE A CHARITY THEY ARE PASSIONATE ABOUT AND WOULD LIKE TO DONATE TO.

WE ALL HAVE IT IN US TO DO SOMETHING TO HELP OUR FELLOW HUMANS AND OUR PLANET.  LETS ALL MAKE A CHANGE ONE BRACELET AT A TIME.

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